The Tale of a Thousand Years in Scent
Tokyo-Kanto
Area
Center of Tokyo, with rich history
Bridge-and-Blend, a renowned incense company in Chuo City, Tokyo, beautifully blends tradition with modernity.
Chuo City, the heart of Tokyo, has a rich history dating back to the Edo period, thriving as a commercial center under Tokugawa Ieyasu.
The construction of the Nihonbashi and Kyobashi bridges marked its transformation. The Tokyo Stock Exchange, established in 1878 in Nihonbashi, cemented its economic importance.
Despite modernization, Chuo City maintains its traditional roots, showcasing a mix of modern skyscrapers and historical buildings.
This rich history and forward-thinking attitude make Chuo City the perfect home for a company that values both heritage and progress.
History
Driven by the desire to share the power of scent with the world
After her sense of smell weakened due to excessive stress, Hiro Nakayama, a fragrance producer, realized the great impact that scent has on people's lives and her passion to share that power with others was ignited. In 2008, he embarked on a journey into the world of scent.
With the mission of raising awareness of the sense of smell, one of the most overlooked senses, enriching sensibilities through scent and fostering creativity, he founded Project Felicia, a platform to explore the infinite possibilities of scent, in New York in 2013.
After many years in the fragrance world, Hiro first encountered incense when her mother passed away in 2015. He now believes that incense helped her heal the grief of losing her mother.
After that, she wanted to make incense herself, so she began studying incense and holding experience workshops.
As he researched, he discovered the surprising fact that the blend of six types of incense used in the workshop was the same scent as it was in Japan 1,000 years ago. Thinking that they might be the true "scent of Japan," Hiro began to share her discovery with workshop participants. As a result, he began receiving requests to purchase the blend of six types of incense as a product. Driven by her strong desire to preserve Japan's traditional scent for the next 1,000 years, he finally decided to commercialize it in 2021. This was the beginning of the incense brand "Bridge and Blend."
After living abroad for over 20 years, Hiro returned to Japan in 2017 and is spreading old and new "Japanese scents" from Japan to the world through her incense brand "Bridge and Blend."Characteristic
Rediscover ancient fragrances, authentically crafted for today.
Bridge and Blend's first release, Six in Sense, is based on a 1000-year-old blend that appears in the Tale of Genji.
To recreate the scent of an era when synthetic fragrances did not exist, 100% natural, high-quality ingredients are used, carefully selected from around the world. The fact that each one is handmade on Awaji Island, where it is said that the first incense wood was washed ashore in Japan, speaks to the high quality of the product.
While inspired by the nostalgic scent of 1000 years ago, the scent revived in modern times is fresh and easy to adapt to modern life.
In addition, the company is committed to sustainability, adopting environmentally friendly packaging designs and donating 1% of its profits to environmental protection activities, expressing its gratitude to nature and its desire for a better society.
For Customers
Relax with natural incense scents, transporting you to peace and tranquillity.
In our fast-paced digital age, take a moment to slow down and reconnect with yourself as you appreciate the serenity that burning incense brings.
Follow the threads of smoke with your eyes, listen to the scent, and hear the whisper of an inner voice.
Find solace in the power of incense to relieve stress, change your mood, and improve focus. With Six in Sense, embark on a journey through time and space to rediscover the scents of ancient Japan. Choose from six unique blends, each designed to complement your current state, and let the healing essence of incense guide you to inner peace.
Whether you're seeking a quiet moment at home or gifting a loved one a thoughtful token of appreciation, Six in Sense incense is the perfect way to mark a birthday, longevity celebration, or simply express your care for someone.
Award
2023 OMOTENASHI Selection Awarded