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Cherishing Traditional Knowledge to Create a New Wave
Aichi-Chubu
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Area
Japan's front-runner city of the new world
SUEHIRODO was established in Nagoya in 1912. The origin of the city has been traced back to ancient times.
In the 4th century, Atsuta Shrine which was dedicated to the worship of the Kusanagi Sword (one of the Three Imperial Regalia of Japan) was founded on a low hill along a river. The city gradually came into being around this shrine.
At the beginning of the 17th century, the first shogun, Ieyasu Tokugawa, built Nagoya Castle. The city thrived as the most important traffic point on the Tokaido road.
Growing with the textile industry in the process of Japan's modernization, Nagoya was given the name of "Mecca for woolen goods" in the late 1920s. It became a center of commerce comparable to Osaka.
Nagoya is located at the center of Japan. This geographical condition has been a big advantage for Nagoya to be at the crossroads of culture.
A lot of leading warlords came from Nagoya in the Age of Provincial Wars and they are believed to have created the lively spirit of the city.
The long-established commercial city with its openness to innovative ideas is greatly loved by its citizens from generation to generation. Nagoya has always run ahead in the new world.
History
Maintaining its skilled craftsmanship, passing it down to future generations
It is said that the originators of the Nagoya folding fan were Kanzo Inoue and his son who moved to Nagoya from Kyoto in the middle of the 18th century, and soon, Nagoya along with Kyoto became the two big production centers of folding fans in Japan.
SUEHIRODO has been around since the 11th year of the Meiji era (1912). Looking to foreign markets, the company mainly made folding fans to be exported. The business went well.
Due to the blow to the Japanese yen caused by the Nixon Shock in 1971, export businesses suffered severe damage. To combat this situation, the company made a turn to domestic market development.
As Sadao Kawase was inaugurated as the third president, he had a blueprint of establishing a shop where manufacturers sell folding fans directly to customers. This dream was realized in the year 2000 with the setting up of its online sales shop.
SUEHIRODO has overcome hardships with its strong resilience and has always revived brilliantly in new eras.
Characteristic
Outcome of skilled craftsmanship
The characteristic of Nagoya folding fans is a dashing lively style in contrast with the dainty, feminine style of Kyoto fans. They are more practical and most suited for men.
SUEHIRODO has been developing its own style while upholding traditional craftsmanship.
One of their main products is the Nagoya Yuzen folding fan. By using local Yuzen printed silk, you can enjoy a graceful picture pattern as you unfold the fan.
The other one is the Urushi-e folding fan. Painting with Japanese lacquer gives simple picture patterns a subtle brilliance that provides you with a chic taste.
Nagoya folding fans may be used for various occasions and situations. They are ideal for joyous events or ceremonies, such as weddings, celebrations of birth, Shichi-Go-San (the festival for children of three, five and seven) or memorial services.
They also have product lines for company novelty items, corporate events, and of course, for everyday use as well.
For Customers
Enjoyable for eyes, pleasant to use
There are a lot of ways to enjoy the Nagoya folding fan.
You may feel like decorating a wall or a shelf with it so that you have some Japonesque taste in your home.
You can take it to a banquet as a fashion item.
Are you looking for something good to send someone? Nagoya folding fans are a very popular gift.
SUEHIRODO has a variety of offerings. Their craftsmen stick to all the details in order to provide only the finest quality products, offering repair services as well.
They are confident that their products can meet your demands perfectly and hope you fully enjoy the Nagoya folding fans!
